Whitelaw (2012) draws upon a good idea about generative art. He states that traditional media is a great medium for generative art and design, particularly the ‘lush tangibility of traditional media’ (Whitelaw, 2012). Likewise, I think, England’s Vide-Uhh video is a great example of the use of traditional media as a form of generative art. In this video, the man is basically pressing and prodding the inside of a VCR as it is being recorded. I am not sure if my interpretation is correct. However, I feel that this media art draws great alignment to how the brain works and in a sense the image disruption in the video is somewhat metaphorical. It may be interpreted as another version of our human pain sensory in an electronic form and it feels relatable for me. However, another way of looking at it in another artistic manner, I believe we get more insight into technology itself and viewing the video camera as more humanistic. Somehow, I feel that it’s a view that tells us that technology is levelling the playing field against humans which comes back to the quote by Einstein, “…technology is exceeding humanity…”
Whitelaw (2013) also suggests that in the digital generative scene the ‘look’ is seen as more valued than the concept. However, there is often a narrative inside these ‘retinal’ generative artworks (Whitelaw, 2013). I feel that Vivid Sydney, particularly the light display on the Museum of Contemporary art, is a digital generative art work that has a great narrative which can be interpreted subjectively. Likewise in the Intimate Transaction, Vivid Sydney uses many forms of visual and sound design creating many different abstract sounds and feels enlightening to watch (Armstrong, 2005). I recently went to view Vivid Sydney and every single time you experience the projections I have different perspectives and emotions. Perhaps it is the different aesthetics and abstract nature which leaves me in awe.
Whitelaw, Mitchell (2012) ‘An Interview with Paul Prudence (Neural 40)’ The Teeming Void, <http://teemingvoid.blogspot.com/2012/01/interview-with-paul-prudence-for-neural.html >
Armstrong, Keith (2005) ‘Intimate Transactions: The Evolution of an Ecosophical Networked Practice’, the Fibreculture Journal 7, <http://seven.fibreculturejournal.org/fcj-047-intimate-transactions-the-evolution-of-an-ecosophical-networked-practice/ >