In my perspective, the future has become an unintentional haunt for many humans. Derrida (1993) first presented this idea of hauntology which is the known as the ‘past in the present’. How does this concept relate to media? It definitely can be haunting for us all with no knowledge of the future of technology, media and its effects on culture now. I believe the past, present and future interconnected.
Rushkoff (2012) talks about the struggle we are having with the new relationship to time. We live in the now and ‘priorities of this moment seem to be everything’ (Rushkoff, 2012). He explains the idea that there is no sense of the future as things are changing so fast that we are losing our ability to cope even in the present (Rushkoff, 2012). The 5 main ways in which we’re struggling include narrative collapse, digiphrenia, overwinding, fractalnoia and apolcalypto (Rushkoff, 2013).
With regards to the narrative collapse, Rushkoff (2012) points out that we have lost the linear stories and are now presented with a “new path to sense-making…more like an open game than a story”. Kony 2012 is a great example of this change as there is no concrete beginning and end of this phenomenon. We, as users of the internet, wait to react and we responded with millions of views as a proposed act on mass against political issues.
Perhaps, slacktivism is a way we deal with these overwhelming amounts of technology. It lets us live in two worlds (Rushkoff, 2012). How I see it is that technology is unintentionally meshing these two worlds together. As Rushkoff (2012) says, we don’t know how to cope with the many different types of new technology.
It isn’t the haunting of the future but of how the present shapes our future I believe.
Rushkoff D, 2012, ‘Present Shock’ < http://www.rushkoff.com/present-shock/>