ARTS3091 Week 2

The problem that makes our culture become a machinic ‘ecology’. There is this idea that we are changing ourselves to fit our technology which has established a sort of machinic culture. It is no longer the case that technology is recreated to fit our needs. Without this idea of a machinic assemblage, there wouldn’t be this so called culture.

However, the technological machinic assemblage has become the culture of humans. As Marimba Ani said, “culture is a people’s immune system”. An example of this idea is with the use of smartphones, computers and tablets which includes the social, technological, conceptual and desirable machines. It is our culture to be utilizing at least three pieces of technology.

Now, a lot of individuals have felt that three of these items are necessary for this technological age. As a result, it reinforces the idea that it has become a machinic ‘media ecology’. For example, most individuals at university own three items, smartphone, computer and a tablet. The idea that individuals have to be connected and communicate online wherever has created a new type of online culture with the utilisation of new technology. These technologies can be said to be before culture. However, the technologies are now portrayed as desirable commodities that shape the definition of what culture is. It reinforces the idea in technological determinism that “we have no choice but to adopt this technology”.

This link really does question technologies power in terms of how we are becoming more dependent on technology. During one of the TED talk ‘How Technology Evolves’ , it discusses the evolution of technology. This TED talk, at first, seemed to be talking about the negative ideas of technology. However, it gave me great insights into the idea that this machinic assemblage that we should take responsibility in determining the true differences of each person. This ‘machinic ecology’ helps us to determine each individual’s difference. It is what technology wants. Kelly states an important point in which individuals are utilizing it as a medium to explore life and determine what its use should be. Technology should be alternated to suit our needs as well as interconnecting  using these mediums.


Fuller, Matthew (2005) ‘Introduction: Media Ecologies’ in Media Ecologies: Materialist Energies in Art and Technoculture Cambridge, MA; MIT Press

Murphie, Andrew and Potts, John (2003) ‘Theoretical Frameworks’ in Culture and Technology London: Palgrave Macmillan


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